[01]— properlee
We build
We are operators. We have run sales teams, funds, NGOs and AI products. We deliver working systems. Other people deliver slide decks about the future of AI.
[01] AI studio · part of Proper Labs
We build and integrate AI properlee.
We implement AI solutions for businesses and build products on one infrastructure we set up for ourselves first.
Two years building AI for ourselves before we started selling it. About 85% of our workflow already runs on agents we built ourselves.
What we doSystems your team uses on Monday morning.
[02] Approach
Four elements behind how we work.
[02]— properlee
Workflow first, AI second
We redesign the workflow first, then automate. AI on top of broken processes just creates faster chaos.
[03]— properlee
Cross-market depth
Industries: Web3, capital, NGO, real estate. Functions: sales, operations, fundraising. The same breakages repeat across different businesses. What worked in one, we carry into the next faster.
[04]— properlee
Founder-grade thinking
Direct conversation. Honest assessment. No padding. We will tell you when an AI project is the wrong move.
[03] Services
Where we can help.
Every engagement is priced individually. Let's talk about your context.
[A]01 / 03
Step 1. Diagnose
[B]02 / 03
Step 2. Build
[C]03 / 03
Step 3. Support
[GEO]GEO optimizationWith 009 Agency
More and more clients look for companies through ChatGPT, Perplexity and Gemini. We make sure you are the name they get.
[04] Products
Products
We implement AI for clients and we build our own products. They all run on one shared infrastructure we developed for ourselves. That lets us ship new ones much faster: this year we built 4 products and saved over $100K on development.
Pilot01 / 03
Scenarista
AI content factory. Our first retail product for the Ukrainian market.
Writes, edits, and publishes content in the voice of a specific creator or brand. Holds the style, keeps the posting schedule, and scales content output without losing quality.
- Who it's for
- B2B and B2C. Creators, media, marketing agencies, and teams. For a creator or an agency, it means a steady flow of content in their own voice, without the daily manual work of publishing.
- Business model
- Freemium plus Premium.
- Status
- Pilot with a Ukrainian media agency.
Pre-launch02 / 03
Claude AI Starterpack
Our second retail product for the Ukrainian market. The fastest way to start working with Claude.
A practical set of materials and ready templates for learning Claude Code, Projects, and Cowork. It gets you results without months of trial and error with Claude.
- What's next
- Starterpack opens access to the community, training cohorts, private consulting, and a path to harder skills.
- Status
- Preparing launch soon.
In development03 / 03
Company Orchestration Management
An AI system that coordinates people, processes, and AI agents in one working environment.
It runs the company's internal operations and agent work end to end, leaving the team only the tasks that need a human decision.
- For the client
- Running the company as a system where routine processes and agents work on their own.
- Next
- First we bring the system to maturity on our own operations, and as the next step we open it to clients in two formats: product and service.
- Status
- In development.
Every new product also becomes a new module of our AI infrastructure. That's why each build is faster, cheaper, and more efficient than the last.
[05] Who we work with
Which format is yours.
[06] Cases
The proof is in the work already running.
In pilot
01A well-known Ukrainian media agency
Creative industry. We've built Scenarista: an AI assistant that produces content in the creator's voice at agency volume. We take daily writing and publishing off the team.
We took our agent, trained on our own Anti-AI writing skills with current memes, slang, references, literature, and idioms, and trained it further on our partner's creative material: 7 years of work with brands, bloggers, and influencers. It came out strong. Now we're testing how it scales.
Internal
02AI agents at ProperLabs
Multiple internal teams replaced by AI agents. Workflow fully automated.
Internal
03Brobot
Working AI business advisor with structured vector memory base + Telegram interface.
Internal
04SIS AI
Early multi-layer agentic orchestration system for Web3.
Client
05Cybersecurity consulting, 14 people
+18% qualified-lead → proposal conversion. 4 hours/week returned to head of sales.
Client
06Creative agency, 7 people
65% of recurring tasks running without the founder by week 8. +2 client accounts without new hires.
Client
07Tech startup, 16 people, $4M raised
Investor reporting cut from 8 hours to 90 min/month. CEO removed from 4 recurring coordination loops.
[07] About
The AI studio inside Proper Labs.
Properlee is a studio that builds its own AI products and puts AI to work inside client businesses. We are part of Proper Labs: strategy, capital, Web3 and partnerships live there, AI in practice lives here.
AI is rebuilding how companies work, and the pace of that change keeps rising. We work with the people who want to get in early and take the advantage while the market is still thinking.
Founded by Sasha Antropov.
Brand promise
You get a working AI system inside your business, on a set timeline and at a known price. Before we start, we answer three questions together: what it replaces, what it improves, and how we measure the result. No answers, no project.
What we will not do
- —We will not run paid ads as a service.
- —We will not take projects where the client cannot define the problem.
- —We will not work with founders who only want to look like an AI company for fundraising.
Behind Properlee.ai
Sasha Antropov · Founder
Sasha Antropov. Founder of the Proper Labs ecosystem — Proper Labs, Properlee, Proper Assets. Volunteer and founder of United Humanitarian Front. More than 2 years building AI products and automation systems inside both companies before turning it into a service. Background in Web3 strategy, investments, capital management, and operations.
Behind every product there's a team with engineering experience at the level of Shopify and Deloitte. Properlee has a fractional CTO with that background, plus technical partners we deliver client projects with when we need extra hands.
Track record
- —10 years in tech
- —8 years in Blockchain & Web3
- —$10M+ raised in Web3 over 8 years
- —$5M+ AUM raised and managed at Proper Asset Management
- —$2M+ raised and deployed at United Humanitarian Front, including a personal donation from Vitalik Buterin
- —2 years building AI agents and orchestration systems inside Properlee and Proper Labs
- —SIS AI, the multi-agent orchestrator behind 4 parallel Web3 products (part of Proper Labs)
Why I built Properlee.ai
10 years in tech taught me one thing: businesses lose more to bad processes than to bad tools. AI alone doesn't fix that. Built into the right workflow, it pays for itself fast. That's what I want Properlee.ai to do for the companies we work with.
Not sure what fits you?
Start with a free AI audit. In 30 minutes you'll get a straight answer on whether your business is ready for AI right now.